Conservation Carpathia and eMAG join forces to protect the Fagaras Mountains


Foundation Conservation Carpathia (FCC), one of the largest conservation organizations in Romania and the regional e-commerce platform eMAG have signed a strategic partnership to support a new National Park in the Făgăraș Mountains, which could become the largest and most emblematic park of national level in Europe.

Conservation Carpathia supports the creation, in a participatory way, together with the local communities, of the largest National Park covered by forests in Europe, in the heart of the Făgăraș Mountains and continually carries out actions towards this emblematic project objective for Romania. In this way, effectively the surface of the protected areas in Romania would almost double, thus reaching the requirements at European level according to the Green Pact adopted by all EU member states, including Romania, during the last year. At national level, so far 13 national parks have been designated, covering an area of approximately 317,000 ha (3,170 sq. km).

eMAG aims to reduce the carbon footprint of its products and services throughout the supply chain to zero over the next 10 years and to generate a paradigm shift towards a sustainable society by engaging in projects that advocate to mitigate climate change in Romania. At the same time, the company wants to create a strong voice of the local business environment in the field of sustainability, so that Romania can adapt to the new European context. Protecting the last wilderness areas in Romania is a subject of interest for both organizations and, as a result, eMAG and the FCC have decided to join forces.

eMAG is one of the leading companies in the country and therefore a perfect partner for the FCC,” said Christoph Promberger, the foundation’s executive director. Barbara Promberger, co-director with her husband, mentioned: “The opportunities that this partnership offers for nature conservation in Romania are unique and can really bring about the necessary paradigm shift.”

Iulian Stanciu, executive chairman of eMAG, added that: “The FCC’s experience and expertise is a crucial asset for eMAG in implementing its strategy of taking social responsibility and protecting Romanian nature. The success of this project will bring great economic and image benefits to Romania and local communities “.

eMAG and FCC are working together in the field of direct forest conservation and are developing a study on the socio-economic impact of a National Park, aiming to contribute to environmental awareness and education and provide direct support to local communities by attracting investment in green economies in the villages around the Făgăraș Mountains.

Through this long-term partnership, the two entities aim to co-opt with them and other Romanian companies to create a civil movement in the direction of sustainability and nature conservation.